AI & Digital Marketing

Not through large projects, but through three or four targeted automations. The best return for a company under 50 employees comes from: a website chatbot that answers repetitive questions and qualifies enquiries, automatic processing of documents received by email (invoices, orders, CVs) and an internal assistant trained on the company's procedures. We start with a single use case, measure it for two months and only extend it if it produced a real saving of time.

Less than most people expect. For an assistant that answers questions, the material you already have is enough: website pages, quotes, manuals, internal procedures, the history of customer questions. For a solution that makes predictions (demand, stock, payment risk) you need historical data covering at least 12–24 months, exportable from the ERP or accounting system. We first assess the available data and tell you honestly whether it is sufficient or not.

A chatbot trained on your own content, integrated into the website and forwarding enquiries by email is usually implemented in 2–4 weeks, with an initial cost in the range of a few thousand euro. On top of that comes a monthly cost made up of model usage (billed per use, typically tens of euro per month at low volumes) and content maintenance. We present both components separately, so you know exactly what you pay once and what you pay every month.

Yes, if the solution is built correctly. From the start we define which data leaves the company and which never does. For sensitive information we use models hosted in the European Union or even inside your own infrastructure, with the option not to use your data for training the provider's models. We document the data flow, the legal basis and the retention period, so the solution can pass a GDPR audit. See also the IT security questions.

Marketing automation produces results quickly, because it works on the enquiries you already have: within 1–2 months you see a higher response rate and fewer lost leads. SEO is a medium-term channel — the first technical improvements show in 4–8 weeks, but consistent growth in organic traffic appears after 4–6 months of content and optimisation. We report monthly on business indicators (enquiries, cost per lead, conversion), not only on Google rankings.